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Gambling with Lives was set up by the families and friends of young people who had taken their own lives as a direct result of gambling. These were all very normal, bright, popular and happy young folk who had great futures ahead of them … gambling was their only problem.

Their deaths were very sudden – “out of the blue” with no warning. They were not the result of massive gambling debts, rather what gambling had done to their hearts and their heads.

No one knows how many deaths are related to gambling each year; but research indicates that there are between 250 and 650 gambling related suicides every year in the UK … a minimum of one every working day.

Gambling with Lives aims to:

  • Support families who have been bereaved by gambling related suicides 

  • Raise awareness amongst gamblers, their families and friends, and health professionals of the dangerous effects of gambling on mental health and the high suicide risk

If your family has been bereaved by gambling related suicide, please contact us at info@gamblingwithlives.org  All media queries to 07732 958306

Please note that we are a small charity and cannot offer helpline facilities. If you want to speak to someone immediately about a gambling problem have a look at the contacts on our Help page.


Gambling with Lives has just published 2 new papers on the Public Health Approach to Tackling Gambling Harms and a Critique of the 'Safer' and 'Responsible' Gambling Models

(Click on titles to read the papers)


Our research summaries on the Number of Gambling Related Suicides in the UK; Addictive Products; and the Inadequacy of Prevalence Measures are now available on the website.


Click here to access


Swedish research published in 2018 shows people with gambling disorder have a 15 times higher suicide rate than the general population ... 

... meaning up to 550 suicides p.a. in the UK   

FILMS - just click below

Families bereaved by gambling related suicides talk about their experiences

Review of the 2005 Gambling Act - Our Demands

Gambling should be enshrined in law as a public health issue, and government should legislate for precautionary actions that a public health approach entails. Those actions should include:

  • Independent evidence based public health messages about the risks associated with gambling, the specific risks associated with individual gambling products, the addictive nature of products and the risk to mental health.

  • Classifications and licensing conditions for gambling products based on the harm they cause.

  • Dangerous products to be made safer, including through slowing down speeds of play and the application of stake limits.

  • Stringent affordability limits and source of wealth checks that are enforced across gambling operators.

  • An end to all VIP schemes and other inducements to gamble which are deployed by gambling operators to persuade customers to gamble beyond their means and wishes.

  • The rigorous enforcement of gambling age restrictions.

  • An end to all gambling advertising, including sponsorship of sports.

  • A duty of care on the part of gambling operators to protect gamblers from harm.

  • The creation of an independent ombudsman to enforce gambling operators’ duty of care.

  • A statutory levy on gambling operators to pay for independent research, education and treatment which increases substantially the money available for these areas and ensures independence from the gambling industry.

  • Implementation of a comprehensive NHS prevention and treatment programme.

  • Training for front line health and other support workers as well as the broader public health workforce to recognise, diagnose, prevent and treat gambling disorder and harms.

  • A duty on the part of the state to record the number of gambling related suicides.


Click here to access our full Research Brief (May 2018)

  • There are a minimum of 340,000 adult gambling addicts in the UK, with a further 2 million "at risk"

  • Over 55,000 young people aged 11-16 are addicted to gambling

  • UK and international research has found that 4-11% of suicides are related to gambling ... equivalent to 250-650 deaths per year in the UK

  • Research from Sweden found that gambling addicts are 15 times more likely to take their own lives than the general population

  • Gambling addicts are 3-4 times more likely to attempt to kill themselves than other types of addict

  • Gambling disorder was classified as equivalent to drug and alcohol addictions in 2013

  • Some gambling products are extremely dangerous:

    • Nearly half of people playing casino games online are addicted or at risk

    • 27.9% of people gambling online are addicted or at risk 

  • Only 33% of people think that gambling is fair and can be trusted; 71% think that it is dangerous to family life

  • The industry made nearly £14 billion gross profit in 15/16 ... but contributed just £8m to pay for research, education and treatment

  • Just 2% of addicts were able to access treatment - compared to 15-20% for drugs and alcohol addictions

  • The GamCare treatment network is not linked to NHS primary care, so that 90% of those who receive treatment are self-referrals 

NOW AVAILABLE - just £10 (plus p+p)

You can now support Gambling with Lives by buying and wearing one of our limited edition t-shirts. Demonstrate your support for our work to raise awareness, make gambling safer and improve treatment ... wherever you go!

Contact us at info@gamblingwithlives.org

Sizes - S,M,L,XL; Available in White, Black, Red or Blue

  • The Big Step 3 - The Midlands March
    Wed, Sep 23
    Derby County Football Ground (Pride Park)
    Sep 23, 2020, 9:00 AM – Sep 27, 2020, 4:00 PM
    Derby County Football Ground (Pride Park)
    130 mile walk across 5 days at the end of September, visiting seven different English Premier League and Championship football clubs that have gambling sponsors or partners.

Registered Charity Number : 1184114

Or sign the petition to:


"End all gambling advertising and sponsorship in football"


by clicking 


The BIG STEP continues to lead on work around gambling and football, calling for:

  • An end to gambling advertising, sponsorship and promotion in football.

  • Football clubs to deliver preventative education, awareness and signposting in their community.

We have also joined the Campaign Against Gambling Advertising (CAGA) which is calling for wider action around gambling advertising