Ollie Long
In the words of Ollie’s family
In Loving Memory of Ollie
You’ll Never Walk Alone
Ollie was one of those rare people who made life brighter just by being in it. He was intelligent, quick-witted and endlessly kind. A lover of sport, music, books and art, he was a talented DJ, a deep thinker and someone you could talk to about anything. He had a successful career and worked hard at everything he did. He loved visiting galleries with his Mum, was devoted to his close family and had a special bond with his five young nephews. He would lose himself in play with them, spinning them around, making them laugh and delighting in their innocent joy. Ollie would have made an incredible Dad. Ollie was full of potential, empathy and curiosity. He was funny, loving and cared so deeply – about people, about justice and about doing good in the world. His warmth and compassion touched everyone lucky enough to know him.

But behind Ollie’s vibrant personality and thoughtful nature, he was facing a hidden battle – one that too many people face in silence. Gambling took hold of Ollie and consumed his mind. Ollie’s greatest passion was football, especially his beloved Liverpool. It breaks our hearts that something he loved so much was used to lure him into a dangerous world that ultimately destroyed him. Beneath the surface, the grip of gambling was quietly eroding his ability to find happiness. It made him feel shame and worthlessness that he didn’t deserve, and that no one should ever have to carry. The gambling products he encountered were not harmless entertainment. They stripped away Ollie’s enjoyment of the game he loved so much. They were highly addictive, predatory systems designed to exploit. And they did. They stole from Ollie – not only his money, but his peace, his future, and ultimately, his life.

Gambling harm can happen to anyone. It hides behind normality and thrives on silence. We share Ollie’s story because we want people to see the human cost – the life of someone beautiful, brilliant and beloved – lost to an industry that should be held accountable. Ollie should still be here. His life mattered, and his story must be a catalyst for change.
Love you forever Ol xxx
